Table of Contents

Overview

The capstone project for the **UX Writing Hub Academy** training program has students put everything they’ve learned into practice by designing and writing the copy for a fictional digital product, creating accompanying deliverables, and conducting user testing.

Taking inspiration from Goldbelly, TooGoodToGo, CookUnity, and Blue Apron, I chose to create PreptCook, a marketplace for meal kits made by local restaurants. I've observed that the pandemic has both renewed consumers' interest in cooking and restaurants' need for customers; PreptCook could satisfy both of these groups. I opted for a pick-up only model to force people to develop relationships with the restaurants, and to minimize shipping and delivery issues.

Research Goals

• Better understand the needs and values of their target audiences: Consumers and Restaurants
• Evaluate the demand for locally-made meal kits
• Understand the perks and pain points of existing meal kit services
• Determine how best to connect customers to merchants

Research Methods

• Competitor analysis: Examine mass-produced meal kits, chef-designed meal kits, and food-waste-fighting apps.
• Conversation mining: Explore how people manage their weekly cooking, shopping, and dining with regard to time and money spent, and relationships formed.
• 1:1 interviews: Capture the perspectives of those who would potentially use this service.
• Personas: Build personas based on research findings

Research Debrief