Assignment

You’re a UX writer at Lingual, a leading mobile app for language learning.

Similar apps:

Duolingo

Babbel

Mondly

Your job: Write microcopy for the scenarios below. Decide how to deliver the message using a toast/snackbar, standard pop-up, or as part of the flow of screens. All copy should be written according to the guidelines in Lingual’s content style guide.

Scenarios:

  1. In Lingual, users earn badges that they display on their user profiles. The user earned the Word Wizard badge for adding their first 500 words to their word bank. This is shown after the user completes a lesson.
  2. The user tries to exit in the middle of a learning session. All session data will be lost if they exit.
  3. The user chose to unfollow a fellow learner.
  4. Next lesson can’t load because the user lost internet connection.
  5. Users have daily word bank goals based on their daily target of new words. For example, a user can set their goal as adding 10 new words per day to their word bank. During a lesson, a user has just met their daily word bank goal and earned a reward: 10 Ling-gems, for use at the Ling-shop.

Research

Duolingo congratulates on the user on meeting their daily goals at the end of the lesson. This is similar to scenario #1.

Duolingo congratulates on the user on meeting their daily goals at the end of the lesson. This is similar to scenario #1.

Connection failure example.

Connection failure example.

Duolingo does not alert the user when there is no internet connection, apart from the animated loading ellipsis on the green button. This relates to scenario #4.

Duolingo does not alert the user when there is no internet connection, apart from the animated loading ellipsis on the green button. This relates to scenario #4.

Duolingo does not alert the user when there is no internet connection, apart from the animated loading ellipsis on the green button. This relates to scenario #4.

Duolingo does not alert the user when there is no internet connection, apart from the animated loading ellipsis on the green button. This relates to scenario #4.